A program focused on health and safety while operating in a new business environment.
Turning rental staff into rental professionals.
ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
ARA offers many opportunities to network and learn from your peers
ARA supports the equipment and event rental community through initiatives that serve the industry.
With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
Stay tuned for a new and improved RentalU experience.
Learn more by visiting us at The ARA Show™ 2025.
The association is dedicated to advancing the equipment and event rental industry. We’re here to supply you with business resources, employee education, marketplace opportunities, and so much more.
We’ve been supporting the growth of the equipment and event rental industry since 1955.
The current member locations including rental operators, manufacturers and suppliers.
ARA is an international association connecting rental operators across the world.
ARA gives you the opportunity to network and connect with the thousands of other ARA members looking to advance the rental community - online and in person.
ARA is a resource like no other.
I can’t imagine not having ARA in my life.
Everything ARA does is about benefiting the membership.
I enjoy the mutual shared interest in wanting the rental industry to be successful.
ARA is the leading source for education, business resources, networking, news and research for the equipment and event rental industry.